Year 3

Explore Amelia’s Year 3 project, a visual journey from her dissertation, "Influence Made Me," examining how influencer content affects Generation Z’s self-esteem and purchases. This collection highlights the intersection of fashion marketing and social impact, showcasing Amelia’s passion for trend-driven storytelling. Building on Stage 2 with in-depth research and a situational analysis presentation focused on designing an innovative wellbeing app. This initiative showcases her passion for creativity and forward-thinking solutions for today’s wellness-conscious audience.